NVIDIA’s GeForce RTX 50 series GPUs, particularly the higher-end variants, won’t be available at MSRPs even after launch, as Team Green has apparently left AIB margins pretty slim.
Not Only Would NVIDIA’s RTX 50 GPUs Come…
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https://wccftech.com/getting-nvidia-rtx-50-series-gpus-at-msrp-would-be-a-surprise/