Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in. We’re announcing updates to help advertisers strengthen their modern measurement toolkit and first-party data strategies:
First, we’re making incrementality testing more accessible with significantly lower spend thresholds and improved methodology, so you can pinpoint exactly what drives added value across all campaign…
Article Source
https://blog.google/products/ads-commerce/google-ai-ad-campaign-measurement-update/