By John Koetsier
Publication Date: 2025-11-27 19:33:00
Generative AI is growing in popularity as a traffic source for top U.S. retailers during the 2025 holiday season.
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We use ChatGPT, Gemini, Claude and many other AI answer engines to find gifts and treats for the 2025 holiday season. AI traffic to retailers increased 830% year-over-year in the first half of November, according to recent data from Adobe.
“We primarily use AI to search for technology-related products,” says Adobe. The top product categories consumers search for on LLMs include toys, video games, home appliances, personal care products and electronics.
Online retail shoppers who use AI also make purchases more frequently, according to Adobe. Perhaps the most interesting part of the data is that “shoppers who arrived at a U.S. retail site through an AI service were 30% more likely to convert” than those who arrived through traditional search and other means, Adobe says.
However, there is conflicting data about how big a role AI will play in this year’s holiday shopping season.
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