By Boone Ashworth,Luke Larsen
Publication Date: 2026-03-20 19:13:00
After a day of widespread, overwhelming pushback, Nvidia CEO Jensen Huang doubled down and said gamers are “completely wrong” about DLSS. (You know how much gamers love being told that they’re wrong.) But developers at Capcom and Ubisoft say they didn’t even know what the tech demo would look like and, according to Insider Gaming, found out about it the same time everyone else did and were just as surprised. (Nvidia, Ubisoft, and Capcom did not immediately get back to our request for comment.)
“I think the reaction from gamers is understandable,” Marwan Mahmoud, a game developer at Incrypt, wrote in an email to WIRED. “Some games started relying too heavily on these technologies instead of focusing on proper optimization. From a developer perspective, it feels a bit different because you see DLSS as a tool that helps rather than a core solution.”
The problem for many people, developers included, is the one-size-fits-all approach of a technology that can adjust visuals across various game types.
“The artist has a style, the artist has an art direction that you’re going to give him, and that’s something that AI kind of doesn’t respect all the time,” says Raúl Izquierdo, an indie game developer in Mexico, “Maybe I don’t want my characters to be yassified.”
Bates agrees, saying he doesn’t think every game needs to be photo real. And that sentiment is also echoed by game developer Sterling Reames, who has worked at Striking Distance Studios and Zynga….