Google Analytics 4 (GA4) has recently announced an update to its advertising section, aiming to provide clarity and alignment for advertisers when it comes to remarketing and ad personalization. The update allows advertisers to easily see the size of their “Ad Segments” within the GA4 interface, representing the group of users eligible for remarketing and personalized ad targeting through platforms like Google Ads.
One of the key improvements is the synchronization between user counts in GA4 and Google Ads Audience Manager. Previously, there could be discrepancies, but with this update, Google ensures that the numbers are fully aligned, allowing marketers to make data-driven advertising decisions confidently.
In addition to the alignment fix, the update expands the visibility of ad segment sizes within GA4. A new “Ad Segments” panel in the “Advertising” section displays the number of users GA4 collects and sends for advertising personalization. This increased transparency into ad segment sizes directly in GA4 is seen as a welcome improvement for advertisers.
The update addresses a crucial issue for advertisers using GA4 and Google Ads, providing a unified view of ad audience sizes across products, eliminating confusion, and enabling more data-driven strategies. With aligned user counts, advertisers can plan and forecast remarketing campaigns more accurately using GA4 data, allowing for more informed strategies tailored to the sizes of specific segments.
Overall, this update from Google Analytics 4 is beneficial for advertisers looking to optimize their remarketing and ad personalization efforts, providing clarity, alignment, and increased visibility into ad segment sizes. With these improvements, advertisers can make more informed decisions and create more effective advertising strategies based on accurate reach projections.
Article Source
https://www.searchenginejournal.com/ga4-update-brings-alignment-with-google-ads-targeting/520747/
