By Cat McGinn
Publication Date: 2026-02-11 00:39:00
The intersection of media, marketing and artificial intelligence will be on stage at this year’s Mumbrella360, as former Unmade conference series Humain (in the style of humAIn) will be integrated into the three-day program.
Humain events began in 2023 as Unmade’s dedicated forums exploring the impact of AI on creative work, decision-making and industry practices.
As part of Mumbrella360 in Sydney from May 26-28, Humain will host a series of sessions featuring case studies, research and practitioner perspectives.
The program brings together experienced marketers, creatives, researchers and technologists to examine how AI has already transformed marketing – and what still depends on human judgment, skill and storytelling.
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Drawing on major brand case studies, best practices and real work, Humain Stream sessions explore how AI is used in creative production, brand storytelling, influence and organizational design.
The program…
