More B2B tech companies in Europe are advancing digital customer success (CS) to grow operations and boost outcomes, according to research by Gainsight, with 58% prioritising expansion revenue – revenue that is generated beyond a customer’s initial purchasing price or contract – compared with 28% in North America. To achieve their expansion revenue goals, many of these firms must level up their growth and customer-retention strategies. One way to do this is by using AI-powered CS…
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