By Frank Landymore
Publication Date: 2025-12-01 20:23:00
Illustration by Tag Hartman-Simkins / Futurism. Source: Mike Coppola / Getty Images for Samsung
Steam, the video game platform used by over a hundred million players every month, requires developers to disclose whether their products use AI-generated content.
However, someone at Valve apparently forgot to first ask Epic Games CEO Tim Sweeney if he would agree with this policy.
In a discussion on social media, Sweeney – whose company makes the mega-hit game Fortnite and is a major competitor to Valve with its own gaming marketplace – expressed outrage at Steam’s disclosure of AI content, echoing a post in which he called on Valve to discontinue the feature because AI usage “no longer matters.”
“The AI tag is relevant to art exhibitions for authorship disclosure and to digital content licensing marketplaces where buyers need to understand the rights situation,” Sweeney wrote last week. “It makes no sense for game stores where AI will be…”