• Former AWS executive Tim Jefferson was responsible for notifying partners that they were moving into their space.
  • In the early days, some partners were only notified by Amazon shortly before the product announcement.
  • Jefferson says AWS is now working with partners on new products that could compete directly with them.

Tim Jefferson, now senior vice president of network security company Barracuda Networks, was one of the first executives in the Amazon Cloud entity’s partner network in 2015.

At the time, Amazon Web Services was still in its infancy – not yet the $ 54 billion business and dominant cloud computing platform it is today. And its partner network, which includes over 100,000 independent software and consulting partners, was just a small organization within Amazon’s entire cloud business.

Over time, the AWS partner network has …

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