Five founders share the AI ​​prompts that actually work

Five founders share the AI ​​prompts that actually work

By David Adams
Publication Date: 2025-12-16 00:40:00

Large Language Models (LLMs) such as ChatGPT, Claude, and DeepSeek are becoming increasingly common in the workplace.

However, in order to make optimal use of these artificial intelligence tools, the right know-how and the right skills are required.

SmartCompany asked local founders what prompts they use to get the most value from their favorite AI chat tool.

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Here’s what they said, with suggestions for customer research, strategic planning and even some useful LLM home tours.

Aamir Qutub, CEO and Founder, Enterprise Monkey:

You are an experienced marketing strategist with extensive experience in Australian menswear e-commerce. In a moment I’m going to ask you to create a marketing plan for my company. Before you do that, interview me to understand my organization, my goals, and the context you need to get it right.

A little advance notice can make a big difference, says…