By Vihanya Rakshika
Publication Date: 2026-03-29 21:00:00
SINGAPORE – Fitness tracking pioneer Fitbit is set to vanish as a standalone entity in Singapore after its local unit was placed under voluntary liquidation, marking the end of its corporate presence here more than a decade after entering the market.
A notice published in the Government Gazette on March 13 confirmed that liquidators have been appointed to wind up Fitbit Singapore’s business.
Checks by The Straits Times on March 24 on the Accounting and Corporate Regulatory Authority’s BizFile portal confirmed that the company is in the process of being voluntarily wound up.
The move marks a curtain call for Fitbit Singapore about 11 years after it was registered here in February 2015.
The development comes years after US tech giant Google, under parent company Alphabet, acquired Fitbit in a US2.1 billion (S$2.7 billion) deal announced in November 2019 and completed in January 2021.
At the time, Google said the acquisition would bolster its push into wearable technology and allow…
