India sets new rules for internet companies like Facebook Inc.,

FB -1.15%

WhatsApp and Twitter Inc.,

TWTR 10.17%

A new challenge for the American giants in a huge market that is the key to their global expansion.

The new guidelines, released Thursday, state that in order to counter the emergence of problematic online content such as false news and violent material, intermediaries must put in place “complaint resolution mechanisms” to resolve user complaints about postings and the Provide government names and contact details for “complainants” in companies. These officers must acknowledge complaints within one day and resolve them within 15 days.

Social media companies must remove material with explicitly sexual content within 24 hours of being flagged. Companies also need to appoint officials and liaise with people who are in …

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