If you recently downloaded Apple iOS 14.5 Update, you’ve probably already seen the prompts asking you to enable or disable app tracking. In particular, you must agree whether information that has been collected about you by one app or website can be shared with another.
The update is called App tracking transparencyand Facebook isn’t very happy about it. In response to Apple’s update, the social media giant is now displaying its own prompt – or what it calls an “education screen” all in one blog entry – Before iOS 14.5 users make their app tracking decision.
Facebook shared an image of the prompt and the notice said that by taking advantage of sharing your activity from other apps and websites, Facebook can do the following: “Show more personalized ads and keep Facebook free [and] Assisting businesses that rely on ads to reach their customers. “
The picture also shows that an almost identical prompt appears on Instagram owned by Facebook.
Facebook’s second point of keeping its platform free is at odds with the company’s earlier tagline, “It’s free and always will be” – a line that once appeared on its sign-up page but was removed in August 2019 Business Insider has taken note.
App tracking: what it means to you
With Apple’s app tracking transparency, you can easily prevent apps from tracking and sharing your iPhone activity for every app you use. App developers must obtain express permission from iPhone users before personal data can be collected and shared between apps.
It could arguably have an impact on the revenue that app developers make, and it’s at the heart of Facebook’s argument with Apple. The social media giant argues that while some ads appear with app tracking transparency enabled, they are less personalized, which would ultimately hurt small businesses that advertise on Facebook.
It’s not surprising that Facebook has such a strong stance – the company relies on the user data it collects. However, if you are privacy conscious we have a detailed explanation Use the new features in iOS 14.5.