Facebook has started showing Apple iPhone and iPad users a message pressuring them to accept Facebook’s tracking request. According to Apple’s new rules, all apps must actively seek permission from the user in order to be able to track their activities
A screenshot posted by Ashkan Soltani Two screens appear on Twitter that Tom’s Guide failed to replicate when using Instagram on iOS 14.5. A Facebook or Instagram message is displayed in the competitions. The company mentions that ads keep the apps “free”. It’s a subtle, but vaguely passive, aggressive suggestion that if they don’t submit to the pursuit, users may have to pay for Facebook products.
And it starts. @Facebook / @Instagram are exploring additional horror strategies to combat @Apple iOS14 # ATT privacy changes. “Help Keep Facebook Free” pic.twitter.com/mOB9WJpz9AApril 30, 2021
Certainly Facebook is very dependent on being able to use its enormous tranche of data about users.
Up until its recent ban on all major browsers, Facebook made extensive use of the ability to track users on all websites. With so many services embedding Facebook share / like buttons on their pages, the company can see how you use the web and get an idea of your internet usage. You can request a copy of this data if you are interested and it will light up.
Facebook has spoken out against the steps Apple recently took to return control of privacy to users. Mark Zuckerberg said on a January earnings call, “Apple can say they are doing this to help people, but the moves are clearly in their competitive interests.” It is important to note that Apple apps are not exempt from this rule either. The company follows the same rules as everyone else when it comes to tracking you on other services.
Not all users will see this message, but when you do it is important to remember that life existed before Instagram and it will exist long after Facebook’s reign ends. Blocking third-party tracking gives you a little bit of control back and you should take it over.