Exclusive: NVIDIA Is Absorbing Memory Costs to Protect Gamers “For Now”; Here’s the Other Side of GPU Shortages

Exclusive: NVIDIA Is Absorbing Memory Costs to Protect Gamers “For Now”; Here’s the Other Side of GPU Shortages

By Hassan Mujtaba
Publication Date: 2026-01-16 08:45:00

There have been a lot of rumors floating around NVIDIA’s RTX 50 GPUs and how memory shortages are impacting the supply/prices, and we thought we should do a detailed report on our findings, which paints a whole different picture of the ongoing situation.

Is NVIDIA Canning GeForce RTX 50 GPUs In Light of The Recent Memory Shortages? Here’s What Our Sources Tell Us

Since November, when the memory crisis started to creep into the consumer hardware segment, there have been various reports highlighting that GPU vendors, both NVIDIA & AMD, will increase prices, and more recently, reports that NVIDIA will be entirely ending production of certain GPUs in its inventory.

We went over and asked around some reputable industry sources on the matter, sources close to NVIDIA, sources close to their AICs, and sources at various AICs. Our findings have provided us with more information on the matter, and while the memory shortage’s impact is real and affects the entire consumer market, most of the information is either not conveyed appropriately or presented in a way that’s utterly devoid of truth. So here’s what we were able to get, and bear with us, the report will tackle various aspects of the consumer GPU market, particularly NVIDIA GPUs.

NVIDIA’s Official Statement – Strong Demand in a Memory-Constrained Ecosystem

First and foremost, we have to mention NVIDIA’s most recent and official statement, which was provided to us just in time for this…