By Rupert Goodwins
Publication Date: 2026-03-30 09:03:00
Opinion The BBC has a new head honcho in waiting, the Director-General designate Matt Brittin. His job: helming one of the world’s most famous and oldest international media brands, one with a vast and sensitive domestic position. His last job: President of EMEA Business and Operations at Google. You can imagine a greater culture clash, but you’ll have to work at it.
It is far too early to predict how Brittin will steer the largely unsteerable BBC, an organization in perpetual crisis in a rapidly mutating media, political, and economic hellscape. Some say his decades of experience in Google and impeccable institutional background make him the ideal guide and defender for the Corporation, which until very recently didn’t even have a YouTube policy. Others point out his complete lack of broadcast, editorial, or media managerial experience, his lack of presence in the Google C-suite, and Google’s role as a predatory destroyer of journalism.
Google, of course, is evil. Like a fallen…