Within three months, Wordle was approached by a personal gift a viral sensation – and now everyone wants in.

The buzz is due to the spoiler-free dot grid of green, yellow, black, and white blocks, allowing players to share their Wordle wins via social media, group chats, and more. To play the game, players guess a given value five letter word in just six tries, similar to Lingo, a popular game show from the late ’80s. The yellow and green squares indicate that Wordle players have guessed a correct letter or combination of correct letter and correct placement for that letter.

Josh Wardle, a software developer, originally created the game as a gift for his partner. It was presented to the public in October and within a few months it enjoyed great popularity. Ninety people played the game on November 1st. to Wardle. Almost two months later, 300,000 people played it.

Wordle grew in popularity largely because of Twitter. From 1 Nov As of Jan. 13, about 1.3 million tweets on Wordle have flooded Twitter, according to Siobhan Murphy, the platform’s communications director. So far this year, the conversation on Twitter about Wordle has experienced a daily compound growth rate of 26 percent, Ms. Murphy said.

Wordle is free for players and has no ads, creating the ideal user experience. The success of almost every popular product is often followed by imitators who waddle after to capitalize on the excitement. Wordle alternatives appeared just days after the original game went viral. Some of the imitators aimed to give players more guesswork for a single word or multiple rounds of words in a day, while others just existed in the name of fun and, well, gaming.

Letter, for example, gives 26 attempts to guess the letter of the day. Queerdle, which calls itself the “Yassification of Wordle”, remixes Wordle and includes some “very NSFW” Words. Absurd offers unlimited guesses but gets harder with every word the solver types.

The most notable copycat, however, was aptly named Wordle and offered as an app, as opposed to the game’s original iteration, which is a website. The app’s creator, Zach Shakked, offered players a free trial of the exact same game with additional options for shorter and longer words. The app also offered an unlimited Pro version for $30. Apple removed the game – and other copycats – from the App Store shortly after Mr. Shakked tweeted about monetization his version.

For fans, the world obsession is a content goldmine. In fact, Twitter users have most likely spent just as much time turning their colorful grids into viral memes as painting, cartoons and comics how they need to play the game. The game has even caught the attention of celebrities, including The Tonight Show host Jimmy Kimmel and Succession actress J. Smith-Cameron.

In one meme, John Cusack doesn’t hold a boombox, but rather a Wordle grid over his head. “Say something…”? More like “Say you share your Wordle score.”

Brands are also tweeting about the trendy game. Lego created own green and yellow grid of bricks and that Smithsonian tweeted an image of a green, yellow and black tablecloth from the Cooper Hewitt collection.

Twitter users also liken the Wordle craze to an obsession with Farmville, a series of farming simulation games released in 2009. The game, created and published by Zynga, has practically taken over Facebook, with users tending to their virtual crops and asking their Facebook friends for help. Much like Wordle, Farmville was an internet sensation that burned bright, attracting up to 32 million daily active users in its heyday.

“There’s virtually no way to predict fads like this,” said Will Shortz, crossword editor of The New York Times. “They take off for no apparent reason and then die as people move on to other things,” he added.

But Wordle has a lot going for it. “The beauty of Wordle is how simple, pleasant, and attractive the computer interface is,” said Mr. Shortz. Limiting players to six guesses per day and rationing one puzzle per day makes the solving process more exciting, he said. “It’s a great puzzle and it doesn’t take long to play, which makes it perfect for our age where people have short attention spans.”

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