European companies better prepared for AI roll out, says Microsoft

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European companies better prepared for AI roll out, says Microsoft


Tougher privacy laws in Europe have helped to prepare businesses for the type of regulation that will be introduced around artificial intelligence, Microsoft said, as it released a new study into the technology's roll out in the UK.

Norm Judah, worldwide services chief technology officer at Microsoft, said: “Part of the recommendation we make to any organisation, but starting with the big ones, is to ask them, ‘what is it that your company believes ethically about its behaviour?' and the EU's General Data Protection Regulation pushed this a bit with privacy.

“Privacy is one of the core elements of ethical behaviour, so there are privacy issues around what I will or will not do with your data,…





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