Today beauty trends move fast. A moisturizer that’s hot among Generation Z one month is cold the next and The Estée Lauder Companies Inc. (ELC), one of the world’s best-known names in beauty, needs to move even faster.
So The Estée Lauder Companies turned to Microsoft 365 Copilot for a boost. Together, the partners are building a generative AI ecosystem, with Copilot Studio, Azure OpenAI Service and Azure AI Search, to gather data, identify trends, build marketing assets,…
Article Source
https://news.microsoft.com/source/features/digital-transformation/estee-lauder-uses-ai-to-reimagine-trend-forecasting-and-consumer-marketing/