Epsilon PeopleCloud, the marketing platform for personalizing customer journeys with performance transparency, is currently embedded in more than half of the Top 30 accounts of the Publicis Groupe. The integrated product suite offers six different platforms with functions such as digital media services, data platforms, messaging and loyalty and is supported by Epsilon’s CORE Onboarding, ID, Data and AI.

“With third-party cookies being rejected, digital marketers know they need to access their first-party data in order to continue their quest for personal personalization at scale. The problem is, marketers need to figure out which of the many ad tech or martech partners can help them achieve their goals, “he said Ric Elert, President and Chief Operating Officer at Epsilon. “We’ve always been confident that we can help marketers connect the dots – from data management to …

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