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Epic is settling a class action lawsuit for the use of random loot boxes in Fourteen days“Save the World” mode by paying affected players with in-game currency. Missile league Players who previously purchased Loot Crates in this game will also receive an in-game payment.

While Epic never offered loot boxes Fourteen daysIn the hugely popular Battle Royale mode, “Save the World” players could purchase “looted llamas” full of random items until the beginning of 2019 (midst international outcry about the randomized loot box business and its similarity to gambling). Shortly after the training ended, Epic was confronted a class action among other things, claims that it was “psychologically manipulated”[d] his young players think they will be ‘lucky’. ”

Under a proposed settlement For this suit, which Epic says has received preliminary approval, all players who have purchased a bag llama at any point will be rewarded with 1,000 V-Bucks (valued at approximately $ 8). Despite being a U.S. lawsuit, Epic says the same deal will apply to everyone Fourteen days Players worldwide.

Missile league Players will also receive 1,000 credits (valued at approximately $ 9.10) if they have previously purchased a random event box or key for this game Epic stopped offering them in October 2019 (just a few months later Bought Missile league Developer Psyonix). Players of both games don’t need to do anything to claim the benefit, which will appear on their accounts in the coming days.

Marketing Bargain?

Epic estimates about 6.5 million Fourteen days Players and 2.9 million Missile league Players receive the automatic payments in virtual currency. after The Verge. This suggests a rough valuation of over $ 78.3 million digital reward payouts as part of the comparison.

However, the actual cost to Epic of the giveaway is likely to be much lower. The distribution of the purely virtual currency causes only minimal direct costs for Epic and only incurs indirect costs in the sense that it replaces the purchases of virtual currency that these players would have made anyway. Some expired players will not use their digital windfall at all while others would not have spent any extra money on the game regardless.

In some ways, the digital giveaway could even be seen as an effective advertisement that draws players back to the games and gives them the potential to spend more on additional microtransactions later. In that sense, the deal is somewhat reminiscent of a Nintendo price-fixing case the company carried out 1991 settled with public prosecutors. The payout was in the form of a $ 5 voucher, which could only be redeemed by purchasing additional Nintendo products Marketing coup that Nintendo is probably sad that it didn’t come upon itself.

In addition to virtual currency, Epic will “provide up to $ 26.5 million in cash and other benefits to US businesses” Fourteen days and Missile league Players “to settle claims. These cash payments (up to US $ 50 per claimant) are only available to players who submit an active application form Finding that you believe your purchase is a “consumer fraud” or breach of contract. Minors in California who bought a loot box “with [their] A cash refund of up to US $ 50 may also be granted if they make a claim.

“We believe players should know in advance what they are paying for when they shop in-game,” said Epic wrote in a tweet Announcing the move today. “So today we only offer X-ray Llamas that will show you the contents before you buy it in ‘Save the World'” (and similar to transparent blueprints in Missile league).

While something European countries have banned loot boxes as a form of illegal gambling, legislative efforts to regulate the practice in something US conditions (and the US Senate) have by and large stalled afterwards gain some momentum in 2018 and 2019.

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