Epic Games submitted one Trademark infringement suit versus Nreal, who says (you may have already figured that out) that the use of the name Nreal Light for the upcoming mixed reality glasses is a little too close to the numerous “Unreal” brands to comfort them.
The problem is not just the similarity of names, which is obvious, but also the alleged overlap between Epic and Nreal’s products: for example, the lawsuit alleges that Nreal has already developed a game for its Nreal Light and that its website contains lists of the Unreal Engine as one of three development platforms for Nreal glasses.
“Nreal’s use of NREAL, a brand that looks and sounds virtually identical to Epic’s UNREAL brand in the context of products that overlap with Epic’s UNREAL branded products and services, is likely to confuse consumers,” it said it in the lawsuit. “Not only did Nreal target its first product in a segment that Epic has already entered, Nreal is also planning to further encroach on Epic’s rights.”
The lawsuit states that Nreal’s trademark application indicates that the trademark is not only used for their AR glasses, but also for “[d]Developing and developing computer game software and virtual reality software “that would make it a direct competitor to the Unreal Engine. It also targets the same industries as Epic, including” games, entertainment, retail, medical, office, industrial, and others Market segments. “
Nreal filed its trademark application in January 2018, which Epic officially rejected in December of this year “because of the likelihood of confusion” between the two trademarks. Since then, the two companies have tried to negotiate a solution but have been unable to find anything. The matter became more urgent in August 2020 when Nreal began selling its Nreal Light in Japan and Germany and announced that it would launch in the US later that year with the support of some fairly reputable corporate partners.
“If Nreal is allowed to continue using the infringing trademarks, Epic, the UNREAL trademarks, and Epic’s reputation and goodwill in connection with the UNREAL trademarks will be damaged and irreparably injured,” the lawsuit said. “Nreal should not be allowed to take advantage of Epic’s extensive efforts to build a valuable brand within its UNREAL brands, or use funding from the sizeable marketing budgets of its major business partners (Samsung, LG and Deutsche Telecom) to flood its ability of Epic to expand its offering under the UNREAL brands without being associated with Nreal. “
Epic is requesting an instruction to Nreal to withdraw its trademark application, plus damages, legal fees and a refund. Nreal recently tweeted that “something you’ve all been waiting for” will be revealed on May 20th.
📣 SAVE THE DATE 🗓 May 20, 2021 Something is coming you’ve all been waiting for in 7 days … Sign up to stay up to date on the big news! 👉🏼 https://t.co/8Pk05qmQCR#NextMillion pic.twitter.com/Mxuqs8mp2QMay 13, 2021
Many Thanks, The edge.