Elastic appoints Sarah Croft as APAC partner director to strengthen AI focus

Elastic has appointed Sarah Croft as Partner Director for Asia Pacific as the company looks to strengthen its partner network and support AI adoption across the region. Croft takes on the role after more than a decade of experience in enterprise technology, most recently at Datadog, where she focused on alliances and channel businesses in South Asia.

Leadership experience

Croft will be based in Singapore and will be responsible for Elastic’s partner strategy across Asia Pacific. Her responsibilities include supporting partners in developing solutions using the Elasticsearch platform and working with them to develop and implement go-to-market strategies.

During her six years at Datadog, Croft helped expand the company’s cloud-focused alliances and support the growth of key resellers in the region. This experience aligns with Elastic’s plans to expand its influence and capabilities through an AI-enabled network of partners.

APAC focus

Elastic focuses on building a…