When you are fed up with the apps on your Android device that persistently track your every move even after logging out, then good news. The data protection pro is on Thursdays at DuckDuckGo announced a new feature that brings the third party invasive trackers and players that may be bundled with the downloaded apps to their knees.

This new feature “App Tracking Protection for Android” will be introduced in the beta phase as part of the company’s standalone version Data protection oriented mobile browser. If this name sounds familiar, it could be because Apple introduced a similar feature called App Tracking Transparency, or ATT, on its iOS devices last April. Since then we’ve seen innumerable iPhone owners do not allow apps to track their activity for promotional purposes. Meanwhile companies like Facebook and Google, most of their massive income depend got tracking on this bled Billions US dollars since the feature first appeared.

The best Google has had Android users so far came back in June when the company announced it would let Android 12 owners will deactivate personalized advertising on their devices from the end of this year. Even if it is rolled out but countless critics have already pointed out that Google’s version of the function hardly offers the same level of protection that Apple gives its users, which is why DuckDuckGo is on the plate.

I’m a die-hard iPhone user, so I couldn’t try this new tool myself – but it seems pretty easy to use, according to the company’s blog post. You can sign up for the waiting list in the DuckDuckGo app settings, and once approved you can use the same settings menu to toggle the feature on or off. Once it’s running in the background, the feature acts pretty much like a firewall between every app on your Android device and the seedy third-party providers that possibly trying to suck data from them. There’s even an option to see a real-time feed of aaaaalllll to the trackers that are trying (and failing) to ping these apps for your personal data.

It is worth noting, however, that this tool is not a panacea for your privacy issues. DuckDuckGo can only protect your device from the trackers that the company already owns as part of its Tracker database Project (although the announcement states that DuckDuckGo is “continuously working to identify and protect against new trackers” that are not already on the list). And as Wired pointed out, the function does not shield every app – trackers will continue to follow you, especially across mobile games and browsers. But if you are frustrated with Google’s endless curses when it comes to protecting users For privacy and wanting to fight back, downloading this tool is a good place to start.

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