Discovery is the latest broadcaster to enter the increasingly crowded US streaming market with the launch of Discovery +.

Discovery + launches with the goal of becoming “the definitive product for non-written storytelling,” starting with 55,000 episodes from 2,500 shows from brands like HGTV and Food Network with the largest content of any new streaming service. In addition, Discovery + offers more than 50 original titles and over 150 hours of exclusive content at launch. The company announced that it will increase this to more than 1,000 hours of originals within the first year.

With a International rollout presented last monththis broader version follows a Soft launch for users in the UK in early November 2020 in partnership with Sky. The company also relies on third-party distribution in the US, and a contract with Verizon that gives 55 million customers free access to the streamer at no additional cost could potentially be the be-all and end-all.

The service is offered as an ad-supported streamer for $ 4.99 per month or ad-free for $ 6.99 per month. It’s available on all common platforms, including Amazon Fire, iOS, Google, and Roku streaming devices, as well as Samsung Smart TVs from 2017 and Microsoft Xbox game consoles. In particular, the recently launched Sony PlayStation 5 game console is missing from the list of supported devices, while Discovery said the service will be available “later” for Prime Video Channels.

David Zaslav, President and CEO of Discovery, said, “As we go live with Discovery + today in the US, we are excited to be working with world class partners to make it available wherever our fans are. Our goal is simple: to provide consumers with the ultimate and most complete destination for real entertainment at a price that makes this the perfect companion to any household’s streaming and TV portfolio.

“There is nothing like it on the market today. We’re starting off with significant benefits including the world’s largest collection of property brands and content built over more than 30 years in popular and enduring industries, as well as powerful partnerships with leading distributors and platforms. “

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