Direct Microsoft Azure play set to hit A/NZ channel by June

Credit: Dreamstime

Microsoft will roll out a new way for customers to purchase Azure services directly by June at the latest, in a move set to impact partners across Australia and New Zealand (A/NZ).

Under the banner of Microsoft Customer Agreement, the new approach has been viewed by many as bypassing the channel in favour of increasing end-user adoption directly.

Despite assurances to the contrary from the tech giant, in most cases, the move removes partners from the buying process.

“We are simply giving choice to the customer, and improving an already low-value function in the license transaction, while still relying on our partnerships to drive value,” said Toby Richards, general manager of partner go-to-market and programs at Microsoft.

Speaking exclusively to ARN and Reseller News, Richards confirmed that the new agreement will be available in the first half of calendar 2019 locally, by 30 June at the latest.

Source link