Swedish retail giant H&M is creating 30 digital twins of human models this year as it explores new ways to showcase its clothes, shoes and accessories.
The news, first reported by Business of Fashion, would potentially be used in marketing campaigns and social media posts. H&M confirmed the digital twins experiment to PYMNTS, but said their use is not yet set.
“We are curious to explore how to showcase our fashion in new creative ways — and embrace the benefits of new…
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https://www.pymnts.com/artificial-intelligence-2/2025/digital-doppelgangers-hm-explores-ai-digital-twins-for-fashion-retail/