By Simply Wall St
Publication Date: 2026-02-26 12:10:00
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In February 2026, Citrix announced it had expanded its agreement with Arrow Electronics to hand over management of all Citrix Service Providers across North America and Europe, giving Arrow responsibility for partner transactions, pricing, incentives and engagement while Citrix maintains product development and support.
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This shift creates a single, streamlined point of contact for service providers, potentially improving operational efficiency for partners and deepening Arrow’s role in the cloud and as-a-service ecosystem.
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We’ll now examine how Arrow’s expanded role managing Citrix Service Providers could influence the company’s investment narrative and future business mix.
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