“Instead of Val creating a schedule by hand. We each have 5,000 computers that create schedules. So we have 5,000 Vals out there, “said Mike North.

WASHINGTON – The process of creating the NFL schedule used to be a tedious process, with executives like Val Pinchbeck spending months placing the games one by one on his board until a final product had to be approved for the commissioner.

Making late tweaks or looking for alternative options when a big game moves from early to late in the season wasn’t really possible for all pieces of the intricate puzzle to fit together.

The 272-game schedule the NFL released on Wednesday was completely different as Amazon Web Services computers offered trillions of possibilities in what day, at what time, and …



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