After ChatGPT broke cover in late 2022 and the tech industry embarked on its contemporary rendering of tulip mania, people started to wonder why the biggest tech giant of all – Apple – was keeping its distance from the madness. Eventually, the tech commentariat decided that there could be only two possible interpretations of this corporate standoffishness: either Apple was way behind the game being played by OpenAI et al; or it had cunning plans to unleash upon the world its own…
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https://www.theguardian.com/technology/2025/mar/22/ai-apple-siri-tim-cook-artificial-intelligence