To date, 10,000 digital wallets – tools that allow people to store their crypto assets – have been connected to the Quartz platform, although Ubisoft has only minted 3,000 NFTs in its first batch, Mr Pouard said. That indicated an appetite for more NFTs in the future, he said.
A guide to cryptocurrency
Finally, Ubisoft plans to cut sales of future NFTs, Mr Pouard added. “We’re moving from a business model that’s focused on just one game to a business model that’s focused on an ecosystem where every player can be a stakeholder,” he said.
Zynga, this is it acquired from Take-Two, hired Mr. Wolf, a gaming industry veteran, to lead a crypto effort in November. The goal was to create new games on the blockchain that would make it easier for players to acquire, own and sell NFTs, Mr. Wolf said. He provided some details on how the effort would work, including whether the NFTs could be ported between Zynga games.
“We’re still developing all of this,” he said.
Other gaming companies have jumped into NFTs, repeating how crypto can generate new wealth for users. This month, Yosuke Matsuda, President of Square Enix, wrote in an open letter that creating blockchain games would allow players to make money. That would become “an important strategic issue” for the company, he said.
But as the number of NFT announcements from game studios piled up, gamers became increasingly angry. After users rebelled against Sega Sammy’s crypto plans, one of its executives said in a management meeting last month, “If it’s perceived as easy money-making, I’d like to make a decision not to proceed.” (The effort go on.)
Other gaming companies have spoken out against crypto. Phil Spencer, the head of Microsoft’s Xbox, said Axios in November that some games focused on making money from NFTs seemed “exploitative” and he would avoid putting them on the Xbox Store. Microsoft declined to comment.