Google shocked everyone who saw this I/O 2022 Keynote This week saw the launch of a slew of Pixel devices set to debut at next year’s quintessential hardware-free developer event. While I’m excited to see what a fully realized Pixel ecosystem looks like, I can’t help but wonder what impact it might have on the broader Android market.

Google has been in the hardware business for some time, well over a decade if you count the Nexus line, which launched in January 2010. However, things picked up with the acquisitions of Motorola and Nest in 2011 and 2014, respectively. While the former hasn’t panned out as many likely hoped, Rick Osterloh, Google’s SVP of Devices and Services, former President and COO of Motorola, has been an integral part of the company’s hardware efforts.

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