Google has introduced a new experimental search function called “AI Overviews” for users of Chrome, Firefox, and the Google App Browser. This feature utilizes generative AI technology to provide summaries of search results, eliminating the need to click on individual links. For example, if a user searches for tips on keeping bananas fresher longer, AI Overviews will generate a summary suggesting storing them in a cool, dark place away from other fruits like apples.
However, there have been instances where the AI Overviews feature has produced inaccurate or even dangerous results, particularly when dealing with left-wing queries. Google is working to address these issues, but it has become a public relations challenge for the search giant.
The root of the problem lies in the fact that generative AI tools do not have the ability to discern truth from popularity. This can lead to scenarios where the AI generates summaries based on popular but false information, such as recommending eating rocks or putting glue on pizza toppings. The lack of human values in these AI tools contributes to their reliance on popular web content, including satirical articles, to generate summaries.
While Google is aiming to compete with other AI leaders like OpenAI and Microsoft, the rush to implement advanced AI technology poses risks. Google’s CEO, Sundar Pichai, had previously emphasized caution in the development of AI products, but recent decisions suggest a shift towards faster adoption of AI technologies.
The move towards AI-driven search results introduces challenges both for Google’s business model and for society as a whole. By relying on AI to generate summaries, users may no longer click on links, impacting Google’s revenue from clicks. Moreover, the proliferation of AI-generated content could undermine the quality of online information and contribute to misinformation.
As AI technology continues to evolve, concerns arise about the unintended consequences of training AI models on previous outputs and synthetic data. The potential for biases and errors to be amplified in successive AI generations raises questions about the responsible use of AI and the need for regulatory frameworks.
In conclusion, the introduction of AI Overviews by Google highlights the complex challenges associated with AI-driven search functions and the broader implications for the future of online information. The intersection of AI technology, business interests, and societal impacts underscores the need for careful consideration and regulation in the development and deployment of advanced AI systems.
Article Source
http://theconversation.com/eat-a-rock-a-day-put-glue-on-your-pizza-how-googles-ai-is-losing-touch-with-reality-230953
