Consumer earthquakes don’t happen in isolation—they come in waves. And when they arrive, they feel sudden and unpredictable, reshaping industries and influencing how we connect, live, and play—seemingly overnight. But in hindsight, the rise of these consumer tech giants follows a clear pattern: a breakthrough or new distribution channel and a product experience so compelling its growth compounds on its own.
We’ve seen this before in previous generations of consumer innovation….
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https://www.bvp.com/atlas/consumer-ais-tipping-point