As a former CTO, I know integrations are required to bring data-driven products online. I have designed transactional data systems that are integrated with global telecommunications networks, applicant tracking systems and cloud-based infrastructures. Powerful integrations are not difficult to imagine. It’s easy to identify data that you want to share between two different systems.

However, integration harbors the same pitfalls that any product function or technological innovation can require, with one major drawback: at least half of the requirements were never developed with you, your use case, or your business goals in mind.

The complex relationship between your vendors, technologies, and your entire business makes integrations a difficult problem …

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