Competition heats up as Amazon debuts its latest Graviton4 chip

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Amazon Web Services (AWS) is set to release its fourth-generation Graviton processor, the Graviton4 chip. This new chip boasts significant improvements in performance and efficiency, offering three times the computing power and memory of its predecessor. Additionally, it provides a 75% increase in memory bandwidth and a 30% improvement in throughput. These enhancements result in a better price-to-performance ratio for customers, allowing them to get more performance for the dollars they spend.

The demand for chips is on the rise as semiconductors play a crucial role in our global economy. The industry is currently valued at $544 billion and is expected to surpass $1 trillion by 2033, driven by the growing demand for AI technologies. Leading tech giants like Amazon, Apple, Alphabet, and Microsoft are investing heavily in developing custom chips to meet their specific needs, reduce costs, and provide more affordable options to consumers. While Nvidia remains a dominant player in the AI chip market, there is room for multiple competitors due to the high demand.

The Graviton4 chip is not an AI chip but is compatible with AWS’s Inferentia and Trainium chips, both focused on AI applications. Trainium competes directly with Nvidia’s AI chips, known for their speed and power. AWS aims to offer customers a competitive alternative focused on price-performance, catering to those looking for cost-optimized AI workloads. By offering a viable option in the rapidly expanding AI chip market, AWS hopes to capture a profitable segment of customers.

In addition to utilizing chips from external manufacturers like Nvidia, AMD, and Intel, Amazon designs its chips in-house. AWS engineers work on soldering and testing chip designs, using software to identify and address performance issues efficiently. This approach enables Amazon to cut development costs by focusing on customer priorities and tuning the silicon to meet specific workload requirements.

While specific pricing details for Graviton4 have not been disclosed, AWS rents processors at $0.02845 per second of computing power. This pricing model is crucial for AWS as it powers its cloud infrastructure and servers using proprietary chips. Customers can potentially reduce their IT costs significantly by leveraging Graviton4.

Looking ahead, AWS’s chip strategy extends beyond customer offerings, as it also powers internal projects like large language models. By investing in chip development, AWS aims to achieve substantial savings in the long run. Analysts have noted Amazon’s growing influence in the semiconductor space, with profit margins for AWS hitting 38% in the first quarter of 2024. As AWS continues to innovate in chip design and testing, its credibility in the semiconductor industry is on the rise, positioning the company as a key player in shaping the future of chips and AI technologies.

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https://finance.yahoo.com/news/amazon-launches-its-fourth-generation-graviton4-chip-as-competition-intensifies-200633908.html