The comparison between Oracle NetSuite and Salesforce focuses on their CRM features, as Oracle NetSuite offers additional features not available in Salesforce. Both platforms include sales and marketing automation tools to help automate campaigns and provide real-time sales data for better engagement with prospects and customers.
Oracle NetSuite’s marketing automation is built into its CRM and captures leads from web forms and landing pages, unlike Salesforce Sales Cloud. However, Salesforce offers better sales forecasting and social media insights. Team collaboration is possible in both CRM platforms, with task assignments and document sharing features. Yet, NetSuite lacks collaboration features like social feeds and mentions that Salesforce offers through Slack.
In terms of reporting and analysis, both CRM tools offer a complete view of marketing efforts and real-time data on customer engagement and behavior. Salesforce has an edge over Oracle NetSuite with its AI-powered insights. When it comes to third-party application integration, NetSuite seamlessly integrates with other Oracle NetSuite products as well as on-premise and cloud-based applications, offering more VoIP services than Salesforce. However, Salesforce is popular for its integration flexibility, allowing integration with thousands of third-party applications through AppExchange.
Oracle NetSuite does not directly integrate with popular platforms like Microsoft 365, Facebook, X, Gmail, and Outlook, which Salesforce easily integrates with. Both CRM software provide open APIs for integration customization, but the functionality is limited in Salesforce Starter Suite, and Salesforce Professional users need to pay an additional fee of $35 per user per month.
Overall, Oracle NetSuite and Salesforce offer comprehensive CRM features with their own strengths and limitations. Organizations should consider their specific needs and preferences when choosing between the two platforms for their business operations.
Article Source
https://www.forbes.com/advisor/business/software/oracle-vs-salesforce/