WPP and IBM have collaborated to launch a new B2B solution called WPP Open for B2B, powered by IBM’s Watson AI platform. This product aims to revolutionize how B2B marketers engage with customers and prospects throughout the buying process. The features of WPP Open for B2B include an AI-powered purchasing group brain, optimization for engagement and opportunity progression, and an AI-powered CMO command center. Stephan Pretorius, WPP’s chief technology officer, highlighted the importance of targeting the right audience with personalized messages across channels. This collaboration with IBM and LinkedIn will address complex challenges in B2B marketing using cutting-edge technology and expertise.
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https://www.demandgenreport.com/industry-news/wpp-ibm-team-up-for-new-generative-ai-powered-b2b-solution/47750/
