The Born Digital Effect, the latest research from Citrix Systems, reveals that the Born Digital generation made up of millennials (born 1981 to 1996) and generation Z (born after 1997) are primed to deliver an extra $1.9 trillion globally and $51 billion in the UAE in corporate profits. But they’ll need some help to pull it off.

To help them do this, Citrix, Coleman Parks Research and Oxford Analytica, conducted The Born Digital Effect, a study that combined global opinion research from 1,000 business leaders and 2,000 knowledge workers in 10 countries (including the UAE) to understand what the Born Digital want from work with economic modelling to quantify the impact they can have on business and the larger economy.

Some of the key findings from the study revealed that long-term goals and work-life balance matter most to employees. Faced with an uncertain job environment, younger workers in the UAE are most focused on fundamental work factors like long-term career prospects (92…

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