Citrix Bolsters Long-Standing Arrow Relationship with Assignment of Citrix Service Provider Partner Agreements in North America and Europe

Citrix announced an expansion of its strategic agreement with Arrow Electronics Inc. to now include all Citrix Service Provider (CSP) business. Under the new agreement effective March 1, 2026, Arrow will assume management and engagement of all Citrix Service Providers (CSPs) across North America and Europe, building on the successful commercial and mid-market transition announced last year. This broader engagement creates a streamlined, partner-centric model that improves operational efficiency, enables greater revenue predictability, and further strengthens the long-term collaboration between Citrix and Arrow.

Partners and customers benefit from a clearer operating model and focus. As part of the arrangement, Arrow will manage partner transactions, pricing, discounts, incentives, availability communications, and partner engagement across North America and Europe for service providers. Citrix will continue to lead product strategy, development, engineering, and technical support –…