Prior to joining Citrix, Marc Botham was global channel director – commercial markets at BMC Software.

Previous to BMC, he worked at McAfee, Symantec and Riverbed Technologies.

In his role as senior director, EMEA channels at Citrix, Botham will focus on developing and standardising partner programmes across the EMEA region to provide the channel with a comprehensive and scalable partner strategy. This will include improving education and training.

He will also work with solution advisors, VADs and systems integrators to identify opportunities for growth and differentiation, particularly in providing agile IT environments for mobile workstyles.

“Marc’s extensive experience in devising, implementing and managing channel sales strategies across Europe, combined with his extensive knowledge of the channel ecosystem, ensures he will be a significant asset to the Citrix team,” comments Luca Marinelli, vice president, partner sales and strategy, EMEA.

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