Citrix has announced a major shift in its Cirix Service Provider program pricing, with a focus on long-term partners rather than monthly subscriptions. The change, set to take effect from September 1, 2024, will see a significant price increase, doubling the current cost of subscriptions. The company aims to attract partners who commit to long-term subscriptions, as they provide more stability and predictability for the company’s financial results and shareholders.
The new pricing strategy is part of a broader reevaluation of Citrix’s CSP program, with a focus on enhancing security, improving application delivery performance, and increasing flexibility in hybrid cloud deployment. The company has been meeting with partners to gather feedback and ensure that the new offerings meet their needs.
Citrix is also planning to make improvements to its services platform to enhance the partner experience and introduce additional automation capabilities for customer onboarding and management. These changes are aimed at making Citrix more competitive in the virtual desktop market, particularly in light of recent shifts in the industry, such as VMware’s move to eliminate perpetual licenses in favor of subscriptions.
While the details of the new pricing structure are still being finalized, Citrix is committed to offering a one-year universal subscription as part of its packages. The company is taking steps to ensure that its partners have a positive experience and are well-equipped to meet the evolving needs of their customers.
Overall, Citrix’s decision to prioritize long-term partnerships and enhance its offerings reflects a broader trend in the industry towards more predictable revenue streams and increased value for customers. As the virtual desktop market continues to evolve, companies like Citrix are looking for new ways to differentiate themselves and drive growth in an increasingly competitive landscape.
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https://www.techzine.eu/news/infrastructure/117742/drastic-price-changes-citrix-shake-up-csp-program/