The NTT IndyCar Series has announced a new partnership with Cisco, naming the global technology company as an official partner of both the series and the Indianapolis Motor Speedway. This partnership will provide Penske Entertainment with access to a wide range of technology solutions and consulting services offered by Cisco, including network infrastructure, wireless services, and cloud management. While IndyCar already has a primary partnership with NTT Data for technology needs, the agreement with Cisco will complement rather than replace that relationship.
Cisco, with a market capitalization of $193.5 billion, brings extensive experience in the world of sports as a partner of McLaren Racing, the Olympic and Paralympic Games, Real Madrid FC, and the National Football League. This new partnership with IndyCar is expected to bring process improvements in various areas, with specific applications including the use of Cisco’s Webex platform for meetings and press interviews, on-track hospitality services at select races, and leveraging existing customer relationships to provide technology solutions for Penske Entertainment’s clients.
Ashley Marusak, global sports marketing leader at Cisco, expressed excitement about the partnership and the opportunity to deliver world-class technology solutions to Penske Entertainment’s customers through their existing customer relationships. The close business partnership between NTT Data and Cisco, spanning 33 years, further strengthens the collaboration between the two companies and enhances the technology offerings available to IndyCar through this new agreement.
In addition to providing technology solutions for IndyCar, Cisco’s partnership will also extend to on-track hospitality services at select races, including the upcoming Indianapolis 500. This partnership underscores Cisco’s commitment to the world of sports and their ability to enhance the fan experience and operational efficiency in American racing.
Overall, the partnership between IndyCar and Cisco represents a significant step towards leveraging cutting-edge technology solutions to enhance the series’ operational efficiency and deliver an enhanced experience for fans and stakeholders. Cisco’s extensive experience in the sports industry, combined with their global reach and market expertise, positions them as a valuable partner for Penske Entertainment and the NTT IndyCar Series moving forward.
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https://www.motorsportweek.com/2024/05/20/indycar-announces-major-partnership-with-cisco-systems/
