Penske Entertainment has announced a new partnership with Cisco, a global technology leader, making Cisco an official partner of INDYCAR and the Indianapolis Motor Speedway. This collaboration will involve the use of Cisco’s technology solutions such as networking infrastructure, collaboration tools, wireless connectivity, cloud management, and more to connect various aspects of Penske Entertainment’s business securely. The partnership will also explore opportunities for technology enhancement across Penske Entertainment’s portfolio, including the use of Cisco’s Webex collaboration technology for fan engagement and press interviews.
Ashley Marusak, global sports marketing leader at Cisco, expressed excitement about leveraging the company’s technology solutions to meet the demands of Penske Entertainment’s world-class properties and customer base. Cisco will also become the presenting sponsor of the NTT INDYCAR Series Business Hub, a customer hospitality area that will host technology forums and roundtables focused on information technology at major races during the 2024 season.
Mark Miles, President and CEO of Penske Entertainment Corp., welcomed Cisco to the NTT INDYCAR SERIES, highlighting their focus on innovation and customer service that aligns with the values of INDYCAR. The partnership aims to enhance fan experiences and advance the sport through the strengths of both organizations. This collaboration builds on Cisco’s expertise in the sports and entertainment industry, as they have connected and protected venues, teams, events, and organizations worldwide.
The next event in the NTT INDYCAR SERIES is the 108th Indianapolis 500 presented by Gainbridge, scheduled for Sunday, May 26. Live coverage of the event will begin at 11 a.m. ET on NBC and Peacock, with audio coverage available through the INDYCAR Radio Network.
Overall, the partnership between Penske Entertainment and Cisco signifies a strategic alignment focused on leveraging technology to improve fan experiences and advance the sport of INDYCAR. By utilizing Cisco’s industry-leading solutions, Penske Entertainment aims to enhance connectivity, collaboration, and security across their business operations, while also providing innovative fan engagement opportunities through the use of Webex technology. The partnership with Cisco further solidifies Penske Entertainment’s commitment to staying at the forefront of technology and innovation within the motorsports industry.
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