Cisco deal boosts LA28 sponsorship revenue

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The Los Angeles 2028 Olympics committee, also known as LA28, has recently secured a sponsorship agreement with technology giant Cisco. This agreement promises to contribute to the committee’s sponsorship income fund, providing financial support for the upcoming Olympic Games. LA28’s partnership with Cisco is expected to bring in significant revenue, helping to support various aspects of the event’s organization and operation.

The sponsorship agreement with Cisco marks a significant milestone for LA28, as it demonstrates the committee’s ability to attract high-profile sponsors to support the Olympic Games. Cisco, a well-known technology company, brings its expertise and resources to the table, offering valuable support in areas such as networking, communication, and cybersecurity. This partnership is expected to benefit both parties, as LA28 gains financial support while Cisco gains exposure and brand recognition through its association with the prestigious Olympic Games.

The sponsorship income fund, which will receive contributions from Cisco and other sponsors, plays a crucial role in financing the Olympic Games. This fund supports various aspects of the event, including infrastructure, venue construction, security, and technology. By securing agreements with companies like Cisco, LA28 ensures that it has the necessary resources to organize and host a successful Olympic Games.

In addition to the financial support provided by Cisco, the partnership also offers opportunities for collaboration and innovation. Cisco’s expertise in technology and networking can contribute to the development of new solutions and services that enhance the Olympic experience for athletes, spectators, and stakeholders. By working together, LA28 and Cisco can create a more seamless and efficient event that maximizes the benefits of technology for all involved.

Overall, the agreement with Cisco represents a significant achievement for LA28 and demonstrates the committee’s ability to attract top-tier sponsors to support the Olympic Games. The financial support provided by Cisco and other sponsors is vital in ensuring the success of the event and providing a memorable experience for participants and spectators alike. By leveraging partnerships with companies like Cisco, LA28 can continue to secure the resources and support needed to host a world-class Olympic Games in Los Angeles in 2028.

In conclusion, the sponsorship agreement between LA28 and Cisco is a promising development that bodes well for the future of the Olympic Games in Los Angeles. By securing financial support and expertise from companies like Cisco, LA28 can ensure that the event is well organized, efficient, and innovative. This partnership highlights the importance of sponsorship income in supporting major sporting events and demonstrates the value of collaboration between organizations to achieve common goals.

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https://www.sportbusiness.com/news/la28-adds-cisco-deal-to-sponsorship-revenue-pot/