Penske Entertainment, the parent company of the Indycar open-wheel racing series and Indianapolis Motor Speedway (IMS), has entered into a new partnership with US communications technology firm Cisco. This partnership will see Cisco become a partner of the Indycar Series and IMS, providing solutions to enhance infrastructure, wireless connectivity, cloud management, and digital security for both properties. Additionally, Cisco will act as the presenting partner for the IndyCar Series Business Hub’s on-site hospitality at various events throughout the season, including the Indianapolis 500 main event sponsored by Gainbridge. The upcoming 108th running of the Indianapolis 500, scheduled for May 26, will feature Cisco’s involvement in enhancing the fan experience.
Ashley Marusak, the global sports marketing leader at Cisco, expressed excitement about the partnership with Penske Entertainment, highlighting the opportunity to provide Cisco Technology Solutions to meet the demands of their world-class properties. Penske Entertainment President and CEO Mark Miles also emphasized the collaboration and mutual strengths that will be leveraged to enhance fan experiences and advance the sport further.
This partnership with Cisco follows the recent announcement of a renewed partnership with vehicle protection firm Sonsio for the annual Indianapolis Grand Prix, the traditional lead-up event to the Indianapolis 500. Sonsio, initially announced as a sponsor for the 2024 race in November, will continue its sponsorship for at least the 2025 edition.
The collaboration between Penske Entertainment, Cisco, and Sonsio showcases a strategic approach to enhancing the race experience, leveraging technology, and providing additional value to fans and partners. The focus on infrastructure, connectivity, and hospitality reflects a commitment to innovation and excellence in the motorsports industry. Fans can expect improved services and experiences at Indycar events, thanks to these partnerships.
Overall, the partnerships with Cisco and Sonsio demonstrate Penske Entertainment’s dedication to elevating the Indycar Series and IMS through cutting-edge technology solutions and strategic collaborations. The focus on enhancing fan experiences and providing value to partners underscores the commitment to growth and innovation within the motorsports industry. The upcoming events, including the Indianapolis 500, will showcase the outcomes of these partnerships in action, offering an improved and immersive experience for all involved.
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https://www.sportcal.com/sponsorship/cisco-to-sponsor-indycar-series-and-ims/