By Danny Goodwin
Publication Date: 2025-11-25 19:01:00
In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized product discovery and guidance. Both experiences are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior.
ChatGPT
Shopping research. OpenAI introduced shopping research, a guided buying experience that turns ChatGPT into a personalized product researcher.
- Users describe what they need (e.g., “quiet cordless vacuum,” “compare these strollers,” “gift for my art-obsessed niece”).
- ChatGPT asks clarifying questions, pulls price/spec/review data from the open web, and produces a tailored buyer’s guide in minutes.
- It adapts based on your preferences and ChatGPT memory, and can refine picks in real time as users mark items “More like this” or “Not interested.”
How it works. The feature runs on a specialized GPT-5 mini model optimized for shopping tasks, designed to pull reliable information from trusted sites and cite its sources.
Rollout. Available now on free and paid ChatGPT plans on web and mobile, with “nearly unlimited” usage through the holidays.
What’s next. Instant Checkout integrations will allow purchases directly inside ChatGPT for participating merchants.
Perplexity
New shopping experience. Perplexity launched a free U.S. shopping experience built around its core philosophy: AI…
