By Catherine Erdly
Publication Date: 2025-11-24 11:04:00
Christmas 2025 is expected to be the most technologically advanced Christmas ever
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When the best holiday shopping deals land in their inboxes this year, many shoppers will already have a digital co-pilot. Some will ask AI tools to shortlist gifts, while others will schedule repayments using buy now, pay later (BNPL) before they even click buy.
Christmas 2025 is shaping up to be the most digitally enabled holiday season yet as software influences how people decide what to buy and how they pay for it.
What is new is not just the technology, but also the way people use it. Comfort, confidence and control are now the focus of holiday travel. Buyers are happy to let algorithms do some of the work for them – as long as they keep their hands on the wheel.
AI’s big moment in Christmas shopping
This desire for digital backup is not hypothetical; it is already evident in the numbers.
The latest research from Checkout.com finds that 46% of UK consumers…
