This edition of Digiday’s daily CES Briefing looks at the need for brands to adopt SEO strategies for dealing with AI agents, an interview with Mastercard’s Raja Rajamannar about agency compensation models in the AI era and how Dotdash Meredith has used OpenAI to boost its contextual ad product D/Cipher.
Expect to hear a lot about search engine optimization in 2025. Except it won’t be called that.
“It’s no longer about search engine optimization. It’s about answer…
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https://digiday.com/marketing/ces-briefing-agentic-ai-era-heralds-seo-overhaul-qa-with-mastercards-raja-rajamannar-dotdash-merediths-openai-ad-assist/
