After months of silence, it seemed far from certain that CCMI, a project by all major US airlines to bring RCS into the masses, was likely dead, but now a report seems to confirm it. The Cross Carrier Messaging Initiative for RCS is – likely – dead.
Easy reading spread the word that CCMI closed its doors before ever shipping its RCS product. The project was originally supposed to be delivered in 2020, but apparently never came about. Now it never will.
A Verizon spokesperson confirmed to the publication that “the owners of the Cross Carrier Messaging Initiative have decided to end the joint venture efforts.”
What was CCMI? The project was launched by Verizon, AT&T, T-Mobile and Sprint in 2019 as a way to bring improved messaging to all customers, at least those who use an Android phone. There were many questions surrounding the project and many concerns, such as using a new operator controlled app. However, it would have had the benefit of uniting all US airlines on the same RCS standard, which is based on the same universal profile that Google uses.
However, CCMI’s death doesn’t mean U.S. airlines are making an effort to bring RCS to the masses. Were not all back to Chaos that existed in 2019.
T-Mobile recently announced a deal with Google, which would make RCS available to all Android customers via the Google Messages app, which has also introduced carrier-independent RCS for every Android phone in the world since last year. It’s unclear what Verizon and AT&T are up to, but we do to hope that they plan to adopt the universal profile in some way. On the other hand, these are US airlines we are talking about, and when do they ever do what people actually want?
More about RCS:
FTC: We Use Income Earning Auto Affiliate Links. More.